© 2003-2006 David Moles
Chrononautic Log |
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Obviously, if nothing else the experience has been good for the writing brain. Or is that the writing monkey? Good luck, dude. |
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Swiss German is maddening to me, much like Dutch, because I hear it and feel like I *ought* to understand it, but don't. "Bier von hier" is a *terrible* motto. |
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Weisch, dass chunt denn alles scho guet. > He tells himself that the first few days are always the hardest. My monkey brain finds the first three months easy, because it thinks it's on vacation. Then at somepoint it sinks in: holy crap, I *live* here?? Then the next few months are hell. But exciting, and growth-inducing, to be sure. |
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Their crazy moon language shouldn't concern you, it's their idiosyncrasies you need to worry about; and then subsequently ignore. |
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> "Bier von hier" is a *terrible* motto. It's actually a pretty typical Swiss motto. They would blanch at brash superlatives of American advertising. Indeed, "Bier von hier" might be seen as rather bold and dashing in its unabashed, daring invocation of local patriotism, an emotion about which the Swiss are charmingly conflicted. A typical Swiss advertising slogan would go something like "You might like this, and it probably isn't too bad for you, in moderation." Example: current motto of Switzerland's biggest supermarket -- "Migros delivers" (Migros bringt's Ihnen). On the website of the second biggest (http://www.coop.ch) I can find no motto, unless "our coupons can be seen at one glance" is a motto. In general, the Swiss eschew mottos that are not strictly factual. McDonald's has some difficulty as regards "I'm lovin' it!", since, really, who is loving it, and are they always loving it, or do their feelings about it vary? This sort of thing provokes a certain degree of disapproval. —— Benjamin Rosenbaum, 11:53 AM, Wednesday, December 21, 2005 |
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It’s better than the slogan someone up here was using — I think they meant to say “Beer means more, here” but it was laid out something like:
“‘Beer’ means ‘More here’”? I never did figure out what “more here” was supposed to mean... |
The bit about the monkey brain was awesome. I know the feeling. Good luck to you!