Hey, I don’t actually have a “Technology” category. How cool is that? So I’ll file this one under “Economics”:

World of Ends: What the Internet Is and How to Stop Mistaking It for Something Else

All we need to do is pay attention to what the Internet really is. It’s not hard. The Net isn’t rocket science. It isn’t even 6th grade science fair, when you get right down to it. We can end the tragedy of Repetitive Mistake Syndrome in our lifetimes — and save a few trillion dollars’ worth of dumb decisions — if we can just remember one simple fact: the Net is a world of ends. You’re at one end, and everybody and everything else are at the other ends.

Sure, that’s a feel-good statement about everyone having value on the Net, etc. But it’s also the basic rock-solid fact about the Net’s technical architecture. And the Internet’s value is founded in its technical architecture.

Fortunately, the true nature of the Internet isn’t hard to understand. In fact, just a fistful of statements stands between Repetitive Mistake Syndrome and Enlightenment . . .

Unfortunately, the article’s probably still too technical for a lot of the people it needs to reach, and the ones it’s not too technical for will probably answer: “Like I care about maximizing the ‘value of the Internet’? What the Internet is, is interfering with my business model. That’s what the Internet is.” But it’s a start.